SWOT Analysis of Microsoft Introduction The recent announcement of the change of leadership at the helm of Microsoft has sparked speculation about possible strategic directional changes as well as kindled hopes that the pioneering company and its iconic founder who appeared to be floundering in recent years may well be getting their act together. The ensuing SWOT Analysis places these strategic moves in perspective and appraises the situation, which the company finds itself in at the moment. The succeeding discussion must be viewed in the larger context of the match between the internal dynamics and the external business drivers that affect Microsoft in its quest to regain its market leadership.
Etymology[ edit ] The term biological diversity was used first by wildlife scientist and conservationist Raymond F. Dasmann in the year lay book A Different Kind of Country  advocating conservation.
The term was widely adopted only after more than a decade, when in the s it came into common usage in science and environmental policy. Thomas Lovejoyin the foreword to the book Conservation Biology,  introduced the term to the scientific community.
Jenkins,  Lovejoy and other leading conservation scientists at the time in America advocated the use of the term "biological diversity". It first appeared in a publication in when sociobiologist E. Swot analysis of blue nile case study used it as the title of the proceedings  of that forum.
A similar term in the United States is "natural heritage. Broader than biodiversity, it includes geology and landforms.
Biologists most often define biodiversity as the "totality of genes, species and ecosystems of a region". An explicit definition consistent with this interpretation was first given in a paper by Bruce A. They study processes such as mutation and gene transfer that drive evolution.
However, tetrapod terrestrial vertebrates taxonomic and ecological diversity shows a very close correlation. Among other factors, the diversity of all living things biota depends on temperature, precipitation, altitude, soilsgeography and the presence of other species. The study of the spatial distribution of organismsspecies and ecosystemsis the science of biogeography.
Diversity consistently measures higher in the tropics and in other localized regions such as the Cape Floristic Region and lower in polar regions generally.
Latitudinal gradients in species diversity Generally, there is an increase in biodiversity from the poles to the tropics. Thus localities at lower latitudes have more species than localities at higher latitudes. This is often referred to as the latitudinal gradient in species diversity.
Several ecological mechanisms may contribute to the gradient, but the ultimate factor behind many of them is the greater mean temperature at the equator compared to that of the poles.
This hypothesis considers temperaturemoistureand net primary production NPP as the main variables of an ecosystem niche and as the axis of the ecological hypervolume. In this way, it is possible to build fractal hypervolumes, whose fractal dimension rises up to three moving towards the equator.
Hotspots[ edit ] A biodiversity hotspot is a region with a high level of endemic species that have experienced great habitat loss. Colombia is characterized by high biodiversity, with the highest rate of species by area unit worldwide and it has the largest number of endemics species that are not found naturally anywhere else of any country.
Selection bias amongst researchers may contribute to biased empirical research for modern estimates of biodiversity. Gilbert White succinctly observed of his Selborne, Hampshire "all nature is so full, that that district produces the most variety which is the most examined.
Evolution Apparent marine fossil diversity during the Phanerozoic  Biodiversity is the result of 3. The origin of life has not been definitely established by science, however some evidence suggests that life may already have been well-established only a few hundred million years after the formation of the Earth.
Until approximately million years ago, all life consisted of microorganisms — archaeabacteriaand single-celled protozoans and protists.
The history of biodiversity during the Phanerozoic the last million yearsstarts with rapid growth during the Cambrian explosion —a period during which nearly every phylum of multicellular organisms first appeared. Over the next million years or so, invertebrate diversity showed little overall trend and vertebrate diversity shows an overall exponential trend.
Vertebrates took 30 million years to recover from this event.Biodiversity is not evenly distributed, rather it varies greatly across the globe as well as within regions.
Among other factors, the diversity of all living things depends on temperature, precipitation, altitude, soils, geography and the presence of other leslutinsduphoenix.com study of the spatial distribution of organisms, species and ecosystems, is . Blue Nile, Inc.
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jewelry and watch market was 42% of the worldwide market, which was estimated to be as much as $ billion. Industry revenues had grown % annually for the 20 years prior to the recession in